CHIC IS DFRNT.
DIVERSITY IS DFRNT.
CELEBRATE YOUR UNIQUE
BEAUTY AND STYLE AND SHOW
THE WORLD WHO YOU REALLY ARE WITH DFRNT SHOES
CHIC IS DFRNT.
DIVERSITY IS DFRNT.
CELEBRATE YOUR UNIQUE
BEAUTY AND STYLE AND SHOW
THE WORLD WHO YOU REALLY ARE WITH DFRNT SHOES

A DFRNT Story: How We Came to Be

Quality designer shoes bring unique fashion looks together and are a frequent "must-have" for many women worldwide. But to us, the standard retail market prices for sleek and chic footwear are an absolute "must-go." Our story starts with Jessy, our founder, and a young woman on a budget looking for a new pair of sophisticated shoes for a new career opportunity. The challenge: dissolving the tradeoff between quality designer shoes and affordable pricing

One fine day, Jessy was out on business visits for feedback from his Los Angeles retailers and popped into a high traffic footwear boutique. As a 4th generation shoe designer, manufacturer and distributor of established fashion footwear brands, feedback from shops and buyers was crucial to continued business success.Jessy noticed a young woman nearly drooling over a pair of classic black patent pumps. With a quick price check, she took off the shoes and got ready to leave. Jessy politely approached her and asked, "Why did you pass on them? Those shoes looked great on you!" Her response was simple, "I'm a college grad, have crazy student loan debt and I love the shoes, but they're just too expensive."

BINGO!

That was the moment that inspired the business concept and dream behind DFRNT. By eliminating the middleman and cost of a retail operation, we bring better value to customers, while also offering direct communication, excellent service, and full transparency. In turn, we offer superior style and quality women's shoes at the best value prices online.

WE BELIEVE

That shoes have the power to inspire women to express themselves. The right shoes can infuse a woman with confidence and inspiration with every step and strut, without costing a fortune

Why Shoes? We're glad you asked.

We love shoes and the magic they work to bring a full fashion statement together. A glance at a woman's shoes can tell us a lot about her character and mood. Make your fashion statement and heads turn with a DFRNT, stylish shoe that's unique and affordable.

A DFRNT Story: How We Came to Be


One fine day, Jessy was out on business visits for feedback from his Los Angeles retailers and popped into a high traffic footwear boutique. As a 4th generation shoe designer, manufacturer and distributor of established fashion footwear brands, feedback from shops and buyers was crucial to continued business success.Jessy noticed a young woman nearly drooling over a pair of classic black patent pumps. With a quick price check, she took off the shoes and got ready to leave. Jessy politely approached her and asked, "Why did you pass on them? Those shoes looked great on you!" Her response was simple, "I'm a college grad, have crazy student loan debt and I love the shoes, but they're just too expensive."

BINGO!

That was the moment that inspired the business concept and dream behind DFRNT. By eliminating the middleman and cost of a retail operation, we bring better value to customers, while also offering direct communication, excellent service, and full transparency. In turn, we offer superior style and quality women's shoes at the best value prices online.

WE BELIEVE

That shoes have the power to inspire women to express themselves. The right shoes can infuse a woman with confidence and inspiration with every step and strut, without costing a fortune

Why Shoes? We're glad you asked.

We love shoes and the magic they work to bring a full fashion statement together. A glance at a woman's shoes can tell us a lot about her character and mood. Make your fashion statement and heads turn with a DFRNT, stylish shoe that's unique and affordable.

Our Philosophy

is To be DFRNT and celebrate every woman's unique style, beauty and personality with absolutely fabulous shoes at the best value prices online.

Free shipping
and returns

Your satisfaction is our fuel. Delivery and return shipping costs are on us.

Personal Attention: Our Customers ARE Our Business

You, our customer, are our top priority. We provide an unmatched customer service experience, with prompt, fair and careful consideration of your needs.

The Best Value for Your Money

Fashion forward footwear doesn't require major spending. Be DFRNT and get gorgeous shoes at our outstanding prices.

Our Platform: Innovation Meets Superior Style

Our platform's cutting edge technology delivers an online shopping experience that's fast, fresh, fun and easy to use.

The Social Media Buzz: Our Community Welcomes You

Take a walk on the style side on social media, where the DFRNT team interacts with shoppers and fans from all walks of life. Celebrate your distinct beauty and style by sharing your shoe interests in a DFRNT kind of social community, where our and your vision on designer shoes meet and mingle by the minute. Follow us on Instagram, Facebook, Twitter and Pinterest.

Our Philosophy

is To be DFRNT and celebrate every woman's unique style, beauty and personality with absolutely fabulous shoes at the best value prices online.

Free shipping
and returns

Your satisfaction is our fuel. Delivery and return shipping costs are on us.

Personal Attention: Our Customers ARE Our Business

You, our customer, are our top priority. We provide an unmatched customer service experience, with prompt, fair and careful consideration of your needs.

The Best Value for Your Money

Fashion forward footwear doesn't require major spending. Be DFRNT and get gorgeous shoes at our outstanding prices.

Our Platform: Innovation Meets Superior Style

Our platform's cutting edge technology delivers an online shopping experience that's fast, fresh, fun and easy to use.

The Social Media Buzz: Our Community Welcomes You

Take a walk on the style side on social media, where the DFRNT team interacts with shoppers and fans from all walks of life. Celebrate your distinct beauty and style by sharing your shoe interests in a DFRNT kind of social community, where our and your vision on designer shoes meet and mingle by the minute. Follow us on Instagram, Facebook, Twitter and Pinterest.

DFRNT IS BEAUTIFUL. BE DIFFERENT. BE YOURSELF.

DFRNT IS BEAUTIFUL. BE DIFFERENT. BE YOURSELF.